light grey ripples moving outwards and then inwards

RACHEL MERCER

Product Designer

specializing in UX &UI

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My Advantage

Degree in Psychology

Deep understanding of human behaviour to empathize with users.

Certificates in
Communication,
UX & UI Design

Knowledgable of user-focused processes to deliver clear and impactful results.

Experienced
Visual Designer

Fluent in visual language due to background in illustration and graphic design.

My Method

Discover, Empathize, Visualize

5) Prototype & Test

Informed by data, I form the first design as a low-fidelity prototype to test with users. This agile-based process reveals intuitive behaviour and the effectiveness of visual cues.

2) Examine Competition

Next step is to analyze the market landscape and compare what is offered. I identify visual trends and opportunities to stand out among your competition.

3) Design and Execute Research

I conduct research after I identify points of interest and devise concise interviews and/or questionnaires to inform analysis.

4) Analysis

With my findings I identify key features or pain points, using infographics to illustrate data trends. These insights supply information to create user personas and user journey maps, which begin visualizing the user’s experience.

6) Wireframes & Mockups

Refine and improve flow and look of website to provide blueprint for final design.

7) Launch Website

Using the hosting platform of choice, transfer refined design to functional website.

round circle made of three connecting arrows

1) Stakeholder Interview

To begin I discover your story, goals, and challenges to accurately define the root problem while becoming familiar with your brand. If no brand style guide exists I create one for a consistent visual experience.